HOW TO DEAL WITH CORPORATE SOCIAL RESPONSIBILITY RELATED TO EMPLOYEES

Stoian Ciprian-Dumitru ()
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Stoian Ciprian-Dumitru: Universitatea Babes-Bolyai Cluj Napoca,

Annals of Faculty of Economics, 2013, vol. 1, issue 1, 1675-1681

Abstract: The aim of the paper is to examine an area which was not thoroughly researched until present. We refer on how Corporate Social Responsibility (CSR) practices are nowadays reflecting its actions to employees / labor force. This paper represents a theoretical research related to the latest developments in this field. We had documented our paper based on actual references on this matter. In order to make correct assessments, this material seeks firstly to examine the level of understanding in respect of internal CSR actions related to employees. It is very important to understand and to briefly describe how previous studies described the link between CSR actions assigned to own employees. Secondly, this paper focuses on presenting and commenting an idea prescribing that pyramids (i.e. the pyramid of Maslow's hierarchy of human needs and the pyramid of Carroll's corporate social responsibility) put together generate a clear feedback related to companies' reactions in respect of CSR for their employees. In a practical manner, it is assumed that each level on the pyramid of Maslow has a correspondent in the pyramid of Carroll and vice-versa. This model is then precisely reflected when looking at the employees and their needs reflected through CSR actions. Thirdly, this paper also emphasizes the importance of the labor unions for employees' CSR. We discuss about an out-of-the-box role for the labor unions, which should be engaged more and more in the employees updated wishes, one of them being about various CSR actions that need to be focused on employees. We assume that CSR efforts directed in the field of employees would make them more responsible, more eager to work and more productive in their day-to-day work.

Keywords: Corporate Social Responsibility; Employees; Labor Unions; Pyramids (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2013
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