 STUDY REGARDING THE CHARACTERISTICS OF THE BIHOR COUNTY COMPANIES' WEBSITESŢarcă Naiana () and
Şule Anca
Annals of Faculty of Economics, 2013, vol. 1, issue 1, 1893-1901 Abstract: Number of Internet users who access the websites of different companies to find information and to buy online is growing. In these conditions, the companies to be able to communicate the informational message, promotional message or intention to initiate trading exchange, must be present in the virtual environment. The company's website can be used as a tool in marketing strategy, as a means of developing identity or increasing the brand exposure, as a support for communication with potential clients or as a means for market research. The website, as an interface between customers and company, must answer as many questions as possible and it must trigger the impulse that motivates consumers to return and buy products/services from the company. This paper contains a study of the websites belonging to 330 companies from the Bihor County. In the study conducted were considered companies in Bihor County that are present in the virtual environment through websites. The elements that have been analysed are the measure and the manner in which companies use the online environment to comunicate their identity. The websites are analysed in terms of their design, in terms of the way it influences the experience in visualising the site and in terms of the design elements used to facilitate navigability, to encourage interaction between the visitor and the company, to prove credibility, accuracy and valability of the information and to demonstrate that the information is presented in an objective manner. We considered the following criteria for evaluation of sites: the presence of information about the organization such as general information, information about products and means of distribution, company location; the structure used to present the information on the website home page, the navigability elements, the elements to prove credibility, the quality level of the company products, the presence and percentage of graphics, applying the design principles, the presence of those elements that ensure interaction with the website visitors. Keywords: website; virtual environment; design elements; marketing strategy (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2013:i:1:p:1893-1901 Access Statistics for this article More articles in Annals of Faculty of Economics from University of Oradea, Faculty of Economics Contact information at EDIRC. |
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