OPPORTUNITIES TO PROMOTE ROMANIAN AGRO-FOOD PRODUCTS TO NON-EUROPEAN MARKETS

Zanvetor Raffaella ()

Annals of Faculty of Economics, 2014, vol. 1, issue 1, 541-553

Abstract: This paper is an analysis of promoting opportunities of Romanian food products and non -European countries to which we are going to export, through promotion and advertising action and, public relations , designed to highlight the intrinsic characteristics and advantages of romanian products , especially in terms of quality, food safety , specific production methods , nutritional and health aspects , labeling , animal welfare and emvironmental protection . To cover large non -European freight , promotion campaigns should focus on products with PDO ( protected designation of origin ) / PGI ( protected geographical indication ) / TSG ( traditional specialty guaranteed ) and organic products . As from the top 40 countries where Romania exports , 23 countries (Turkey , Syria , Saudi Arabia , Egypt , Pakistan , Jordan, Ukraine, United Kingdom , South Korea , Moldavia , Israel , Russia , Bosnia - Herzegovina , Japan, South Africa, Algeria, UAE, Lebanon, Libya , Serbia , Morocco , Switzerland , Uzbekistan ) are outside the European Union , the export prospects for this area are very high. Through participation at events, fairs and exhibitions of national and international importance , in particular by means of stands aimed at enhancing the image of Community products , Romanian exports to non -EU area will grow considerably in the coming years.

Keywords: The agro-food products; promotion; non-European markets (search for similar items in EconPapers)
JEL-codes: Q (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2014:i:1:p:541-553

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