PREMISES OF THE MARKETING IN ROMANIA

Ion Vorovenci
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Ion Vorovenci: The Bucharest University of Economic Studies,

Annals of Faculty of Economics, 2015, vol. 1, issue 2, 778-783

Abstract: The existence of the Ottoman monopoly dependency for several centuries, the opening of the North Danube European Retailers was spurred by the English capital in the first decades of the nineteenth century. Thus, in 1820s, the English trade penetrated vigorously to the East, namely to Odessa, and from there its agents, impressed by the natural riches and resources of the Romanian provinces, spread into all the neighboring provinces.ˮ They will cause a rich literature on the Black Sea and the Danubian provinces. After the Treaty of Adrianople (1829), the Ottoman monopoly on trade was abolished in the Romanian Principalities. "English importation started to make an increasing competition to that of the Austrian. In 1840 ten English vessels arrived in the Galati harbor, in 1847 their number amounted to 219. Under Article V of the Treaty, full freedom of trade principalities was granted. This freedom was considered the source of happiness of a people. Although we can not yet speak of the existence of the concept of marketing, that idea was manifested at that time in trade and transport. It should not be omitted the fact that mainly through the establishment of consulates in Bucharest and Iasi, rich Western countries were informed about resources available to them. Even though the term marketing was not known, its elements in various forms of economic life were present.. It should not be overlooked the existence of favorable economic conjuncture.

Keywords: market; protectionist policies; brands; province; monopoly (search for similar items in EconPapers)
JEL-codes: N2 (search for similar items in EconPapers)
Date: 2015
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