DETERMINANTS OF THE DEMAND FOR EDUCATIONAL SERVICES OFFERED BY THE MILITARY HIGHER EDUCATION INSTITUTIONS

Laurentiu Florentin Stoenica () and Calin Petrica Veghes ()
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Laurentiu Florentin Stoenica: The Faculty of Marketing, Bucharest University of Economic Studies
Calin Petrica Veghes: The Faculty of Marketing, Bucharest University of Economic Studies

Annals of Faculty of Economics, 2016, vol. 1, issue 1, 1021-1029

Abstract: The specific character of the military education depending on social command and the necessities for qualified superior personnel of the military higher education institutions, limits the direct influence of the demand for the educational products and services offered by the military higher education institutions on the Romanian market. Analysis of the associations between determinant factors of the demand for educational services in the military higher education system reveals that the evolution of the population enrolled in the secondary education in addition to the evolution of the overall Romanian population exert an influence over the amount of candidates to be accepted in the military higher education institutions. A favorable demographic growth, especially on the 15-19 years segment of population, may generate a growth in the demand for educational products and services offered by the military higher education institutions. Analysis of the connections between the factors which influence the dimension and evolution of the demand for educational products and services offered by the military higher education institutions leads to the conclusion that the marketing efforts of the military higher education institutions should approach the higher quality segment of the Romanian educational market.

Keywords: military; higher education; educational products and services; educational demand; Romania (search for similar items in EconPapers)
JEL-codes: B23 C34 I21 I23 M31 (search for similar items in EconPapers)
Date: 2016
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