FACTORS INFLUENCING THE ORIENTATION TOWARDS INNOVATION IN THE HOSPITALITY INDUSTRY - THE CASE OF ROMANIAN HOTELS

Andrea Nagy () and Carmen Babaita ()
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Andrea Nagy: West University of Timisoara Faculty of Economics and Business Administration
Carmen Babaita: West University of Timisoara Faculty of Economics and Business Administration

Annals of Faculty of Economics, 2016, vol. 1, issue 1, 584-595

Abstract: The aim of this paper is to analyse the factors that are influencing the management’s orientation towards innovation in Romanian 3, 4 and 5 star hotels. In order to identify these factors, we reviewed the literature on the topics of innovation and orientation towards innovation (innovation orientation) and have identified several factors that influence innovation or the orientation towards innovation such as hotel category, hotel size, leadership style and manager-employee relationship. Based on these aspects, we formulated 4 main research hypotheses and 8 secondary hypotheses, because we considered the orientation towards innovation as a bi-dimensional variable and in each case all the factors taken into account could influence both its dimensions: the openness towards innovation and the employee involvement in the innovation process. A questionnaire was distributed to 127 hotels from all over the country (especially in the big cities) and the employees were asked to fill in their observations. The questionnaires were applied both online and by using interviewers. We received valid responses from 135 employees, working in 3 and 4-star hotels. Scale reliability analysis and factor analysis were used to analyze the data. To test the hypothesis, we used ANOVA and linear regression. We validated 3 out of 4 main research hypotheses and 6 out of 8 secondary hypotheses. Accordingly, amongst the factors that influence the management’s orientation towards innovation we identified the manager-employee relationship, the leadership styles and the hotel size.

Keywords: innovation; orientation towards innovation; hospitality industry; influence factors; Romania. (search for similar items in EconPapers)
JEL-codes: L83 M10 O30 (search for similar items in EconPapers)
Date: 2016
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