THE ROLE OF CREATIVITY FOR ACHIEVING PERFORMANCE IN MANAGEMENT

Suzana Demyen () and Jeanina Ciurea ()
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Suzana Demyen: University Eftimie Murgu Resita, Faculty of Economic Sciences
Jeanina Ciurea: University Eftimie Murgu Resita, Faculty of Economic Sciences

Annals of Faculty of Economics, 2016, vol. 1, issue 1, 906-913

Abstract: The present paper aims to illustrate the role that creativity holds in achieving a higher level of performance, whether we speak about micro level enterprises, small or medium sized organizations. The first part of the paper highlights theoretical aspects in defining creativity, as well as stating the main barriers that can occur, while the second part consists in a case study based on a recently drafted survey, applied on a representative sample of individuals, consisting in employees from various fields of activity.

Keywords: creativity; management; performance; employees (search for similar items in EconPapers)
JEL-codes: D23 J24 M19 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2016:i:1:p:906-913

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