FROM FAMILY-OWNED BUSINESS TO LOGISTICS CENTERS - THE CASE OF FMCG CHAINS

Alexandru Constantin Petrache () and Madalina Maticiuc ()
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Alexandru Constantin Petrache: West University of Timisoara, Timisoara, Romania Management department, Faculty of Economics and Business Administration
Madalina Maticiuc: West University of Timisoara, Timisoara, Romania Management department, Faculty of Economics and Business Administration

Annals of Faculty of Economics, 2016, vol. 1, issue 1, 952-958

Abstract: A global industry estimated at over 7,000 billion US dollars comes always to meet customers with innovative products and solutions in order to have a pleasant experience in the stores. Small family businesses, with a tradition of over 50 years in retail, have come to be seen as milestones in the FMCG (Fast Moving Consumer Goods) industry. The two cases presented in the article provide insight into how the logistical activities are related to the supply of the store, as well as their evolution in the retail market. The different strategies adopted by their leadership provided the opportunity to compete in a dynamic field, with high competition. The issue of supply is treated differently due to the different vision of the business. It is more important to focus over the entire business and all activities or is it okay to externalize particular services? Retailers listed within this work provide information through annual activity reports, or through various documents and communication channels. The plus that this work brings the literature consists of a description of the arrangements for the supply of a food market retailer offering a perspective that can be analyzed and improved in future research.

Keywords: logistics; retail; FMCG; strategy (search for similar items in EconPapers)
JEL-codes: L1 L9 M1 N7 O18 R41 (search for similar items in EconPapers)
Date: 2016
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