THE WAY IN WHICH MICROSOFT EXCEL SOFTWARE HAS EVOLVED IN THE MARKETING ACTIVITY OF SMALL BUSINESS COMPANIES IN THE BIHOR COUNTY

Naiana Tarca ()
Additional contact information
Naiana Tarca: University of Oradea, Faculty of Economic Sciences

Annals of Faculty of Economics, 2017, vol. 1, issue 2, 410-414

Abstract: The most of the decisions in marketing activity assume: analysis and processing of a large amount of information. This way, Microsoft Excel offers a multitude of easy using instruments to marketers. Thus, they can obtain quickly and easily information about the market, selling, consumers, which will be the basis for efficient decision making. Microsoft Excel software offers powerful data processing and analysis instruments for marketers, instruments which can be used when situation must be analyzed and decision must be taken. This paper presents a study about the way in which the use of Microsoft Excel software has evolved in the marketing activity of the Bihor County companies. For this study we used the results of a research conducted in year 2013 and we conducted a new research in this year. The results of the study revealed an increase of the Microsoft Excel software use in the marketing activity of the small business companies from the Bihor County for the analyzed period of time. There was an increase in the use data processing and analysis Microsoft Excel instruments in the marketing activity. But the increase was differentiated depending on the used instrument. An increasing number of companies are beginning to understand the importance of using data processing and analysis Microsoft Excel instruments.

Keywords: Microsoft Excel instruments; analysis and processing data; instruments software for marketers (search for similar items in EconPapers)
JEL-codes: C83 M21 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://anale.steconomiceuoradea.ro/volume/2017/n2/43.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2017:i:2:p:410-414

Access Statistics for this article

More articles in Annals of Faculty of Economics from University of Oradea, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Catalin ZMOLE ( this e-mail address is bad, please contact ).