THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES

Tarca Naiana Nicoleta () and Adela Popa ()
Additional contact information
Tarca Naiana Nicoleta: University of Oradea, Romania
Adela Popa: University of Oradea, Oradea, Romania

Annals of Faculty of Economics, 2018, vol. 1, issue 1, 487-491

Abstract: In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study.

Keywords: marketing online; online tools; customer retention tools; loyal customers (search for similar items in EconPapers)
JEL-codes: C80 M21 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://anale.steconomiceuoradea.ro/volume/2018/n1/48.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2018:i:1:p:487-491

Access Statistics for this article

More articles in Annals of Faculty of Economics from University of Oradea, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Catalin ZMOLE ( this e-mail address is bad, please contact ).