ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS

Naiana Ţarcă (), Adela Popa () and Teodora Tarcza ()
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Naiana Ţarcă: Faculty of Economic Sciences, University of Oradea, Oradea, Romania
Adela Popa: Faculty of Economic Sciences, University of Oradea, Oradea, Romania
Teodora Tarcza: Faculty of Economic Sciences, University of Oradea, Oradea, Romania

Annals of Faculty of Economics, 2019, vol. 1, issue 2, 340-347

Abstract: The beneficial effects of thermal water on health make the spa resorts an important attraction for tourists. They can relax or benefit from comprehensive recovery treatments, and also, they can make hiking in the surrounding areas. The spa tourism in the Felix Spa - 1 Mai Spa area is supported, besides hotels, by many guesthouses. Most of the tourists are searching for information online, using online services for booking or paying. Therefore, it is of great importance the way in which the guesthouses are signaling their presence online and the tools they use. In this paper, we present the results of the analysis made for several websites of different guesthouses in the Felix Spa - 1Mai Spa area. In analyzing web sites, we mainly considered online tools regarding customer loyalty. We also have tracked the extent to which each of the categories of instruments considered is used by the guesthouses.

Keywords: online presence; online tools; customer satisfaction and loyalty tools; digital marketing (search for similar items in EconPapers)
JEL-codes: C80 M21 (search for similar items in EconPapers)
Date: 2019
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