THE NOTORIETY OF BIBLIOMETRIC ANALYSIS IN THE FIELD OF MARKETING

Adela Laura Popa (), Naiana ÈšARCÄ‚ (), Simona Aurelia Bodog () and Dinu-Vlad Sasu ()
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Adela Laura Popa: Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania
Naiana ÈšARCÄ‚: Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania
Simona Aurelia Bodog: Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania
Dinu-Vlad Sasu: Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania

Annals of Faculty of Economics, 2022, vol. 2, issue 2, 247-258

Abstract: : Bibliometric research has recently gained much interest from academics seeking to investigate a particular topic. This study aims to explore the interest of marketing specialists in investigating marketing-related topics using bibliometric analysis. The paper includes the following sections: general information about bibliometric analysis, research methodology and how the database of articles was designed, data analysis results, conclusions and other insights. In this study, we considered the Scopus database for selecting the set of scientific papers. The applications used in the data analysis process are VOSviewer and QDA Miner. To achieve the purpose of the research, we analysed the productivity and impact of countries, journals and papers on the topic of bibliometric analysis in marketing. We also tried to identify the marketing-related concepts that generated the most interest from the specialists in their bibliometric analysis. The study aims to highlight the favorite topics related to mar

Keywords: bibliometric analysis; literature review; marketing; VOSviewer; Scopus database (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2022:i:2:p:247-258

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