EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM?

Mirela Mazilu () and Marinescu Roxana Cristina ()
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Marinescu Roxana Cristina: University of Craiova - University Centre of Dr. Tr. Severin, Faculty of Economics and Business Administration

Annals of Faculty of Economics, 2008, vol. 2, issue 1, 609-703

Abstract: The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state).

Keywords: tourism; globalisation; strategy (search for similar items in EconPapers)
JEL-codes: F02 L83 M10 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:2:y:2008:i:1:p:609-703

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