CHARACTERISTICS OF THE ROMANIAN CONVENIENCE MARKET

Dragusin Mariana ()
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Dragusin Mariana: Academia de Studii Economice din Bucuresti, Facultatea de Comert

Annals of Faculty of Economics, 2009, vol. 2, issue 1, 310-316

Abstract: Consumers find convenience – understood as a quick and effortless shopping and consuming processes – anywhere where providers make life easy for them, and not just in a few selected convenience channels. Seen this way, the concept of “convenience” clearly

Keywords: convenience; on-the-go products; consumer behaviour; convenience channels (search for similar items in EconPapers)
JEL-codes: D03 D12 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:2:y:2009:i:1:p:310-316

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