THE IDENTIFICATION OF A PROFILE OF THE WELLNESS TOURISM CONSUMER

Olimpia Ban

Annals of Faculty of Economics, 2009, vol. 2, issue 1, 40-45

Abstract: The aim of the current research is to establish whether there is a connection between the socio-demographic features of the potential consumers and the predilection towards the wellness consumerism, in order to evaluate the potential wellness market in Ro

Keywords: wellness tourism; research; consumer; characteristics (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2009
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