DEVELOPING A SEVEN METAPHORS MODEL OF MARKETING FOR UNIVERSITIES

Dorin-Cristian Coita ()
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Dorin-Cristian Coita: Universitatea din Oradea, Facultatea de Stiinte Economice

Annals of Faculty of Economics, 2014, vol. 1, issue 2, 289-295

Abstract: The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Keywords: educational marketing; Romanian higher education; marketing metaphors; seven metaphors model; social innovation (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:2:y:2014:i:2:p:289-295

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