DEVELOPMENT OF E-GOVERNANCE INSTRUMENTS IN PUBLIC ADMINISTRATION LOCAL INSTITUTIONS IN BIHOR COUNTY

Saveanu Tomina Gabriela (), Abrudan Maria-Madela () and Saveanu Sorana Mihaela ()
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Saveanu Tomina Gabriela: University of Oradea, Faculty of Economics, Reserach Center for Competitivity and Sustainable Development
Abrudan Maria-Madela: University of Oradea, Faculty of Economics, Management-Marketing Department
Saveanu Sorana Mihaela: University of Oradea, Faculty of Social Sciences, esearch Center on Social Transformations

Annals of Faculty of Economics, 2014, vol. 1, issue 2, 314-323

Abstract: The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Keywords: e-governance; public administration; transparency; public accountability; online processing of public affairs (search for similar items in EconPapers)
JEL-codes: D73 H80 H83 L38 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:2:y:2014:i:2:p:314-323

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