 DIGITAL PROMOTION FOR HOTELS OF BĂILE FELIX- VÂRTOP RESORTS. CONTENT QUALITY ANALYSISMiruna Diana Moza ()
Annals of Faculty of Economics, 2021, vol. 30, issue 2, 95-104 Abstract: Nowadays, digital promotion is a new "means" of communication between companies and the potential customer. One of the basic tools as regards the online promotion in the tourism industry, respectively the hotel industry is the website. This is a complex business card, conveyed by technology, a digital sample provided to the customer, a first impression that may bring less or more value. The website aims to direct all efforts in making known the package/service offered, to provide potential customers with all the necessary information, to determine potential customers to visit and also to act. Thus, this paper aims to analyze how hotels in two tourist resorts situated in Bihor county, namely Băile Felix and Vârtop Arieșeni, are promoted via the website. The paper proposes a specific grid for websites analysis, based on observation, using the Fisher-Rosenberg pattern as a method of scaling and drawing a series of conclusions, of trends and main shortcomings and possibilities for improvement. Keywords: digital promotion; website; hotel industry (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:30:y:2021:i:2:p:95-104 Access Statistics for this article More articles in Annals of Faculty of Economics from University of Oradea, Faculty of Economics Contact information at EDIRC. |
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