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DRIVERS OF DIGITAL TRANSFORMATION IN PRODUCT DEVELOPMENT, BUSINESS MODELING AND HUMAN RESOURCES MANAGEMENT

Georgiana-Maria Petrescu (), Anda Larisa Ștef (), Ioana Cîmpan (), Emil Lucian Crișan () and Irina Iulia Salanță ()
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Georgiana-Maria Petrescu: Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania
Anda Larisa Ștef: Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania
Ioana Cîmpan: Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania
Emil Lucian Crișan: Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania
Irina Iulia Salanță: Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania, Prodigy IT Solution SRL

Annals of Faculty of Economics, 2023, vol. 32, issue 1, 758-770

Abstract: Digital transformation profoundly affects the business world, with both positive and negative outcomes. The purpose of this paper is to analyze how three business areas have been affected by the digital transformation. Therefore, we analyze the digital transformation of product development, the human resources management process, and business models. The analysis provides information and knowledge to researchers who address technological development in their work. A literature review on the evolution of the three fields has been performed. The comparative analysis reveals the existence of three main drivers concerning DT adoption in the three fields: improving communication, costs reduction, and increasing efficiency. The findings are relevant both for the three domains analyzed and for future research on the development of digitalization in general.

Keywords: Digital transformation; business model; product development; business process; human resource management (search for similar items in EconPapers)
JEL-codes: M10 M15 O32 (search for similar items in EconPapers)
Date: 2023
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