CHATBOT IN HUMAN RESOURCES MANAGEMENT; WORLD EXPERIENCE VS. ROMANIA

Alina Mihaela FRĂTICĂ-DRAGOMIR (gușe) ()
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Alina Mihaela FRĂTICĂ-DRAGOMIR (gușe): Bucharest Academy of Economic Studies, Doctoral School of Management, Bucharest, Romania

Annals of Faculty of Economics, 2024, vol. 33, issue 1, 385-397

Abstract: Artificial Intelligence (AI) is rapidly penetrating the public sector as agencies strive for higher efficiency, better quality, and more personalized service to their customers. Social security is no exception. While AI applications are diverse – each with its own far-reaching implications – “IA conversational” or “chatbots” have led the way in terms of AI adoption by government agencies. Chatbots are a useful tool with great potential for government. All types of chatbots have a great benefit and revolutionary impact for users of public administration Describe the basic characteristics of chatbots, their classification, and, in the form of a SWOT analysis of the strengths and limitations of this technology in their application in public administration, it is confirmed that chatbots (and their subsequent changes and development variants, such as VoiceBots or digital assistants) will become an integral part of the modern apparatus that public administration will use for public relations.

Keywords: artificial intelligence; chatbot; SWOT analysis, advantages and disadvantages of using chatbots (search for similar items in EconPapers)
JEL-codes: M15 O30 O32 (search for similar items in EconPapers)
Date: 2024
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