VALUES AND GOALS IN THE MANAGEMENT OF ROMANIAN FAMILY BUSINESSES

Răzvan Cristian Muscă (), Maria Madela Abrudan () and Nicolae Aurelian Bibu
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Răzvan Cristian Muscă: Doctoral School of Economics and Business Administration, West University of Timisoara, Romania
Maria Madela Abrudan: Management-Marketing Department, Faculty of Economic Sciences, University of Oradea, Romania
Nicolae Aurelian Bibu: Management Department, Faculty of Economics and Business Administration, West University Timișoara, Romania

Annals of Faculty of Economics, 2024, vol. 33, issue 1, 549-558

Abstract: The paper discusses the issues related to the connection between the family values and the family firm goals in Romanian family businesses. The values of the family are the foundation of the values of the family firm and they represent the core of the firm’s culture according to the 7S model of McKinsey. The goals of the firm are an important component of its strategy and are influenced by the values. The family business goals are structured as a multidimensional concept combining two scales: economic versus non-economic orientation and family versus business orientation. The research method is qualitative, using the interview instrument. The analysis of the interviews indicate that the family values are characteristic to traditional family aspects and that the firm’s values are reflecting important ethical values such as trust, respect, responsibility, hard work, openness to communicate, fairness, mutual understanding, and mutual support. They also reflect business values such as efficiency, effectiveness, focus on client, quality, innovation, cooperation, accountability, and professionalism. Several conclusions and recommendation for future quantitative research were formulated.

Keywords: family business; values; goals; management; Romania (search for similar items in EconPapers)
JEL-codes: L21 L26 M10 M14 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:33:y:2024:i:1:p:549-558

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