THE POLICY OF PRICES AN IMPORTANT ELEMENT IN SUBSTANTIATION OF PENETRATION STRATEGY IN NEW MARKET SEGMENTS

Florin Boghean, Hlaciuc Elena (), Boghean Camen () and Danila Morosan Lucia ()
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Hlaciuc Elena: Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.
Boghean Camen: Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.
Danila Morosan Lucia: Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.
Authors registered in the RePEc Author Service: Lucia Morosan-Danila

Annals of Faculty of Economics, 2009, vol. 3, issue 1, 779-783

Abstract: Pricing policy aims to determine the price of goods and services sold by the organization. These figures have an impact over the turnover that must be higher to the total expenses for the enterprise to make profits. Therefore, it is important to know the

Keywords: corporate strategy; accounting information; the need of information; users of accountancy’s products (search for similar items in EconPapers)
JEL-codes: M41 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:3:y:2009:i:1:p:779-783

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