TENDENCIES OF INTERNATIONALIZATION IN RETAILING

Nicolae Pop and Dan Cristian Dabija

Annals of Faculty of Economics, 2008, vol. 4, issue 1, 1099-1105

Abstract: Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world's leading retailers make mistakes when approaching markets they do not understand properly.

Keywords: retailing; internationalization; elements of external environment; behavioural polyvalence; consumers' orientation (search for similar items in EconPapers)
JEL-codes: D10 D43 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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