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IDENTIFYING THE NEEDS FOR INFORMATION OF THE ORGANIZATIONS FROM BUCHAREST, MUNTENIA AND OLTENIA REGIONS

Razvan Zaharia (), Rosca Mihai Ioan () and Laurentiu-Dan Anghel
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Rosca Mihai Ioan: Bucharest University of Economics, Marketing Faculty

Annals of Faculty of Economics, 2008, vol. 4, issue 1, 1274-1278

Abstract: This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.

Keywords: Marketing research; information needs; organization from Bucharest; Muntenia and Oltenia (search for similar items in EconPapers)
JEL-codes: D40 M31 (search for similar items in EconPapers)
Date: 2008
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