IDENTIFYING THE NEEDS FOR INFORMATION OF THE ORGANIZATIONS FROM BUCHAREST, MUNTENIA AND OLTENIA REGIONS
Razvan Zaharia (),
Rosca Mihai Ioan () and
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Rosca Mihai Ioan: Bucharest University of Economics, Marketing Faculty
Annals of Faculty of Economics, 2008, vol. 4, issue 1, 1274-1278
This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.
Keywords: Marketing research; information needs; organization from Bucharest; Muntenia and Oltenia (search for similar items in EconPapers)
JEL-codes: D40 M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2008:i:1:p:1274-1278
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