MARKETING DATABASES - THE SHORTEST WAY TO CLIENT'S HEART

Popa Adela Laura () and Sasu Dinu Vlad ()
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Popa Adela Laura: University of Oradea, Faculty of Economic Sciences
Sasu Dinu Vlad: University of Oradea, Faculty of Economic Sciences

Annals of Faculty of Economics, 2008, vol. 4, issue 1, 1495-1498

Abstract: The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success

Keywords: databases; marketing direct; customer database; information; databases update (search for similar items in EconPapers)
JEL-codes: C80 D83 M31 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2008:i:1:p:1495-1498

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