SIZE AND FIELD OF ACTIVITY INFLUENCE ON WEB SITES FUNCTIONALITY FOR ROMANIAN COMPANIES

Tarca Naiana () and Tarca Ioan ()
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Tarca Naiana: Universitatea din Oradea, Facultatea de Stiinte Economice
Tarca Ioan: Universitatea din Oradea, Facultatea de Inginerie Manageriala si Tehnologica

Annals of Faculty of Economics, 2008, vol. 4, issue 1, 1543-1548

Abstract: The internet became an important part of the company's informational system. In order to take advantage on the Internet's interactive nature, a lot of companies have created their own websites. Companies use the website for numerous applications: to promote themselves, online shopping, and communication with targeted clients. This study reveals the fact that the company's size and field of activity have influence on website's functionality and interactivity. Small companies use the website to successfully compete corporations which do not have yet necessary stimulants to fully exploit the internet capacities.

Keywords: websites; informational system; company's promotion; market studies; on line selling; targeted audience communication (search for similar items in EconPapers)
JEL-codes: D83 L81 (search for similar items in EconPapers)
Date: 2008
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