A COLLABORATIVE PERSPECTIVE OF CRM

Nicolae Marginean ()
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Nicolae Marginean: Bogdan Voda University, Faculty of Economics

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 1001-1005

Abstract: Today, companies are becoming more customer focused, trying to adapt their business systems in order to be more responsive to the ever-changing needs of customers. CRM software gives a new face to the relationship with the customer, using the new technolo

Keywords: ontology; software agents; collaborative; website; CRM; OAA; OWL; facilitator (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2009
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