CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS

Rodica Boier ()
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Rodica Boier: Technical University Iasi, Textiles and Industrial Management, Economics & Marketing Chair

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 600-603

Abstract: Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o

Keywords: Agile enterprise; customer value; marketing research; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2009:i:1:p:600-603

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