EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS

Rodica Boier ()
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Rodica Boier: Technical University Iasi, Textiles and Industrial Management, Economics & Marketing Chair

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 604-607

Abstract: Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

Keywords: Agile enterprise; exploratory research; focus group; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction. (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2009:i:1:p:604-607

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