NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Ciprian Pop (), Lacramioara Radomir (), Maniu Andreea Ioana () and Zaharie Monica Maria ()
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Maniu Andreea Ioana: Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor
Zaharie Monica Maria: Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 804-807

Abstract: Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Keywords: neuromarketing; fMRI(functional Magnetic Resonance Imaging) technology; “buy button” (search for similar items in EconPapers)
JEL-codes: C91 M31 M37 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2009:i:1:p:804-807

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