A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS

Nicolae Pop, Fotea Ioan S. (), Mihoc Florin () and Pop Liviu N. ()
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Fotea Ioan S.: Universitatea Emanuel din Oradea, Facultatea de Management
Mihoc Florin: Universitatea Emanuel din Oradea, Facultatea de Management
Pop Liviu N.: Academia de Studii Economice Bucuresti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine)

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 808-813

Abstract: On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes. Holistic orientation of the contemporary marketing is imposed by the new dimensions the

Keywords: relationship marketing; holistic marketing; luxury marketing; residential complex; research on perception of luxury (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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