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THE QUALITY OF COMMERCIAL SERVICES – A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL MEMBERS

Ristea Ana – Lucia () and Ioan – Franc Valeriu ()
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Ristea Ana – Lucia: Valahia? University of Targoviste
Ioan – Franc Valeriu: Romanian Academy

Authors registered in the RePEc Author Service: Valeriu Ioan-Franc

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 840-844

Abstract: The enterprises' offensive in various markets is focused on a. package of "services" that integrates - more than ever before -the observance of terms and vivid contacts between enterprises and customers. Metaphorically, we could say that services rendere

Keywords: commercial service; support logistics; quality of commercial services. (search for similar items in EconPapers)
Date: 2009
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