DETERMINING THE PROFILE OF TOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS PRODUCTS OFFERED BY TOURISM AGENCIES

Elena Untaru

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 865-868

Abstract: By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of th

Keywords: tourist; consumption behavior; marketing research (search for similar items in EconPapers)
Date: 2009
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