STRATEGIC DIRECTIONS TO INCREASE COMPETITIVENESS IN THE AGRIFOOD

Ioana Panait ()
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Ioana Panait: Doctoral School of Economics II, The Bucharest University of Economic Studies, Romania

Oradea Journal of Business and Economics, 2025, vol. 10, issue 1, 156-165

Abstract: This paper explores strategic directions to enhance the competitiveness of Romania’s agri-food sector, focusing on the fruits and vegetables market. Despite its rich agricultural heritage and favourable climate conditions, Romania’s fruit and vegetable sector faces challenges such as low productivity, fragmented supply chains, outdated farming practices, and limited access to modern agricultural technologies. These factors have weakened its competitiveness in both domestic and international markets. In response, this study identifies key strategies, including the adoption of innovative agricultural technologies, improvements in supply chain management, and the promotion of sustainable farming practices. This paper seeks to develop strategic pathways to significantly enhance the competitiveness of Romania’s fruits and vegetables sector by rigorously addressing systemic challenges and providing comprehensive information for the promotion of strategic directions of competitiveness in the agri-food market. The research adopts a quantitative approach, with a strong emphasis on a comprehensive literature review on agricultural competitiveness, this literature-driven analysis will provide a robust foundation for understanding current challenges and opportunities in the agri-food sector. This paper is important in economics as it addresses the vital role of the agri-food sector in national economic development, particularly for Romania. By identifying strategic directions to boost competitiveness, it contributes to enhancing agricultural productivity, increasing exports, improving rural livelihoods, and aligning with global market trends. The analysis suggests that by investing in sustainability, enhancing resource efficiency, climate-smart practices, and aligning production with emerging consumer trends for organic and local products, Romania can strengthen its market position. These measures will not only boost productivity but also position Romania as a key player in the European agri-food market and future competitiveness will also rely on policy support and rural development initiatives. The paper concludes with policy recommendations and strategic actions to boost productivity and sustainability in Romania’s fruits and vegetables sector.

Keywords: strategy; trade policies; food chain; competitiveness; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q10 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ora:jrojbe:v:10:y:2025:i:1:p:156-165

DOI: 10.47535/1991ojbe213

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