COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE

Jackline Akoth Odero (), Robert K.W. Egessa () and Kelvin Mogere Machuki ()
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Jackline Akoth Odero: School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya
Robert K.W. Egessa: School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya
Kelvin Mogere Machuki: School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya

Oradea Journal of Business and Economics, 2024, vol. 9, issue 1, 9-18

Abstract: The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression results indicated that competitor orientation accounted for 51.4% of variance in innovation (R2 = .514) and was statistically significant (F=40.207 β=.554, t=6.341, p

Keywords: Competitor Orientation; Deposit Taking Saccos; Innovation (search for similar items in EconPapers)
JEL-codes: C12 L10 M10 M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ora:jrojbe:v:9:y:2024:i:1:p:9-18

DOI: 10.47535/1991ojbe178

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