Quick Response Manufacturing(QRM) as a Reaction of Production Logistics on Cooperation with Retailers

Dario Dunkovic () and Goran Jukic ()
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Dario Dunkovic: Koordinacija
Goran Jukic: Institute for Seed and Seedlings

Business Logistics in Modern Management, 2010, vol. 10, 185-197

Abstract: Paper analyses the origination of changes in modern production logistics taking into account assumption that those changes were actuated by development of business relationship modes at the end of supply chain. Producers are expected more and more to adjust production dynamics and capacities to market demand in order to gain shorter lead time. The appearance and application of new market attendance strategies as quick response (QR) requires appropriate adaptations in production logistics which Suri named "Quick Response Manufacturing" (QRM). Participation in QR program needs mutual adaptation in the roles from both sides in logistics and supply chain. Other participants must serve and conform tothe imposed rules from ones who are more powerful in the chain and that are retailers. In such analysis it is indispensably to estimate the effect of popular information systems. Contribution of the paper reflects distinctive advantages of QRM over other widespread commonly used production logistics programs and show how its utilization can generally improve producer's competitive position in logistics chain with privileged retailer.

Keywords: quick response strategy (QR); retailing; production logistics; cooperation; information technology. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:osi:bulimm:v:10:y:2010:p:185-197

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