E-distribution Possibilities of Web Sites in Wine Tourism

Berislav Andrlic (), Iva Andlar () and Ana Galic ()
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Berislav Andrlic: Polytechnic of Pozega
Iva Andlar: Polytechnic of Pozega
Ana Galic: Polytechnic of Pozega

Business Logistics in Modern Management, 2011, vol. 11, 151-168

Abstract: Internet is in wine tourism sector, as in all other types of hospitality has changed the classic ways of doing business , and is used as a communication, transaction and distribution channel. Precisely because of the dependence of supply and information exchange in the production and distribution chains, wine tourism is shown suitable for the rapid adoption of information technologies and interactive media. Internet and especially Web 2.0 technologies are the backbone of marketing in the wine tourism in the future. The aim of this paper is on a selected sample of wineries from Austrian markets evaluate the quality of web sites as a function of promotion, distribution and transaction. The study will use a specific model of evaluation web site and will be given an indication of future trends in e-marketing in the wine tourism.

Keywords: e-marketing; e-distribution; web 2.0; wine tourism (search for similar items in EconPapers)
Date: 2011
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