THE DISPLAY PALLET SERVING THE PURPOSE OF OPTIMIZATION OF MERCHANDIZE SECONDARY DISTRIBUTION AND MERCHANDIZE MANIPULATION

Sasa Rendulic () and Ivana Ribaric ()
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Sasa Rendulic: Agrofructus llc.
Ivana Ribaric: University of Rijeka

Business Logistics in Modern Management, 2013, vol. 13, 153-162

Abstract: During merchandize management and distribution, especially the secondary one, practical experiences indicated certain limitations and obstacles in the use of Euro pallets. Therefore, the use of a smaller, more functional and more cost -effective bearing base marked a turning point in modern logistics. Reduced in size but with retained identity features of Euro pallets, Display pallets optimize secondary merchandize distribution, merchandize manipulation and retail merchandize display in terms of mastering time and space at lowest costs. This paper, among other things, attempts to answer the following question: what are the advantages and benefits of using Display pallets for coordination of material, products and merchandize movement in organizational and physical terms? The starting point is the review of the functionality of the present transportation and storage unit, as well as loading, manipulable and sales unit – the Euro pallet. The aim of the review is to indicate more efficient solutions in merchandize secondary distribution and retail merchandize display. Namely, due to it dimensions, the Display pallet enables pallet merchandize transport to the exact sales point in retail chains, contributing to saving time and reducing employees‘ work. Besides facilitating merchandize manipulation inside stores and warehouses, the advantage of the Display pallet use is the pallet‘s applicability in direct merchandize display in retail chains. Ultimately, merchandize is always available to consumers, which is the most important element that affects merchandize sale.

Keywords: Display pallet; secondary distribution; manipulation; pallet merchandize display (search for similar items in EconPapers)
Date: 2013
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