THE ROLE OF TRUST IN THE FOOD SUPPLY CHAIN

Vaska Pejic (), Irena Gorenak () and Sara Orthaber ()
Additional contact information
Vaska Pejic: University of Maribor, Faculty of Logistics
Irena Gorenak: University of Maribor, Faculty of Logistics
Sara Orthaber: University of Maribor, Faculty of Logistics

Business Logistics in Modern Management, 2013, vol. 13, 33-39

Abstract: Dimensions of supply chain relationships such as trust, commitment, co -operation, communicat ion and adaptation play a vital role for a successful and efficient flow of products and/or services. As recent scandals in the field of food industry have shown, t his phenomenon has not received enough attention. Namely, studies of supply chain relationships have primarily focused on relationship processes as such, but have failed to acknowledge their impact on all relevant parties or the overall reputation. Hence, in light of relevant studies the present paper aims to identify and discuss problems in relationships between different parties in food supply chain in Slovenia, from the consumers‘ viewpoint. More specifically, the object ive is to examine the role of trus t as seen in Slovene consumers‘ react ions to food scandals in Slovenia (and Europe) covered by different media. The findings indicate that consumers not only mistrust the institutions responsible for food safety and quality assurance, but also the claims on products.

Keywords: food supply chain; trust; food industry; consumers (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.efos.unios.hr/repec/osi/bulimm/PDF/Busi ... ment13/blimm1303.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osi:bulimm:v:13:y:2013:p:33-39

Access Statistics for this article

More articles in Business Logistics in Modern Management from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC.
Bibliographic data for series maintained by Davor Dujak,PhD ( this e-mail address is bad, please contact ).