INTERCONNECTION OF E-COMMERCE AND LOGISTICS: EXAMPLES FROM CROATIA AND TURKEY

Aleksandar Erceg () and Zafer Kilic ()
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Aleksandar Erceg: Josip Juraj Strossmayer University of Osijek, Faculty of Economics
Zafer Kilic: Institute of Social Sciences, Hasan Kalyoncu University

Business Logistics in Modern Management, 2018, vol. 18, 265-283

Abstract: Development of technology and globalization have increased possibilities e-commerce is giving and with that enabled further advance of the world trade. E-commerce has changed the way the businesses run and has changed the way people buy things they need – from electronics and furniture to clothing and everyday groceries. With the e-commerce growth traders need to pay significant attention to their companies’ important function – business logistics if they want to have satisfied customers. Business logistics play important role in today’s world connecting both sides of companies – suppliers and buyers and delivering ordered products within the agreed time, without damage and with the lowest possible costs. With the increase of e-commerce in Croatia and Turkey of utmost importance for traders is to choose a reliable logistics partner for deliveries to final customers. This paper will analyze the connection between e-commerce and business logistics. We will examine the current situation of e-commerce in Turkey and Croatia and will analyze the importance of business logistics for further development of e-commerce. Although there is difference between countries they are still have possibilities for the further development of e-commerce and with that logistics which is interconnected with e-commerce. As result of this paper, we are proposing further research about the influence of e-commerce development of logistics.

Keywords: e-commerce; business logistics; sales; Turkey; Croatia (search for similar items in EconPapers)
Date: 2018
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