Consumer Satisfaction Measurement in the Function of Retail Management

Marijan Kariæ ()
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Marijan Kariæ: Sveuèilište J.J. Strossmayera u Osijeku, Ekonomski fakultet u Osijeku

Business Logistics in Modern Management, 2008, vol. 8, 279-296

Abstract: The quality is a key factor of consumer satisfaction and the company’s competitiveness in the market. In this paper we explain methods of measuring customer satisfaction, measuring customer sensitivity and services, as well as timeliness in a goods providing.

Keywords: quality; consumer satisfaction; sensitivity to customers; timeliness; services; retailing (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:osi:bulimm:v:8:y:2008:p:279-296

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