 Social media as a developing potential for eastern SlavoniaMiroslav Varga ()
Economy of eastern Croatia yesterday, today, tommorow, 2012, vol. 1, 137-140 Abstract: Social media marketing has changed the surface of marketing. Tourism, SME's and big companies have intensively used social marketing techniques to improve their brand strategy and sales promotion. The old and expensive media is no more an obstacle in market approach because they can be very cheap. The example of the Swiss village Obermutten (2011) has proved that you can achieve high engagement, visibility and media equivalent of several million € without any knowledge of sophisticated technology or programming skills. This case study has shown that SME's can achieve great success.'....The amount of information on the web is really exploding. They say that from the beginning of human history all the way up thru 2003 you took all the information that has ever been recorded, you take all the books that have been written, all the films that’s been produced, that’s about 40 egzabytes of information that was produced in all human history up to 2003. This year (2011) the World is producing about 800 egzabytes of information... and all that lines up on the web...' (Denis Woodside, 2011). Keywords: SMM; Social media marketing; Facebook as an economy development tool; Tourism on social networks (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:osi:eecytt:v:1:y:2012:p:137-140 Access Statistics for this article More articles in Economy of eastern Croatia yesterday, today, tommorow from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC. |
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