ECONOMIC EXPEDIENCE OF GLAGOLITIC SCRIPT IN PUBLISHING SECTOR OF CREATIVE INDUSTRY

Jasna Horvat (), Josipa Mijoc (), Petra Ljevak () and Nives Tomasevic ()
Additional contact information
Jasna Horvat: Faculty of Economics in Osijek
Josipa Mijoc: Faculty of Economics in Osijek
Petra Ljevak: Naklada Ljevak, Ltd
Nives Tomasevic: University of Zadar

Economy of eastern Croatia yesterday, today, tommorow, 2014, vol. 3, 321-334

Abstract: Creative industries are a new appearing sector in western societies. Various EU documents, such as ESSnet Culture (2012), Eurostat (2011) and DZS (2013), define nomenclature categories of various components of this sector, hence publishing sector as well. The Glagolitic script, as well as Glagolitic tradition, is a Croatian cultural phenomenon unique for its linguistic, graphic, ethnological, anthropological and semiotic characteristics (Lukic and Horvat, 2013). What differentiates Glagolitic from other scripts is the fact that its creator is known (St. Ciril Constantine), as well as its mission (promoting Christianity) and vision (simultaneous acceptance of both script and faith). It is the only script which justifie its regional, global and economic purpose already in the 9thcentury. These and other unique characteristics of the Glagolitic script are prerequisites of economic expedience as well as may be utilised for the exploitation of the Glagolitic script and tradition in various components of creative industries. From the standpoint of a cultural property, Glagolitic tradition and monuments testifying to its existence potentially generate those components of creative industries which have been, through cultural and religious tourism, oriented towards the consumption of existing cultural properties (seeing museums, churches, exhibitions, breviaries, etc.). Besides tourist connection, Glagolitic artefacts contain economic gain reflected in the production of new cultural properties inspired by original, authentic Glagolitic artefacts (the business concept of the brand Croata, boutique Mara, novel AZ, etc.). This paper aims at researching the economic expedience of the Glagolitic script within and outside of creative industries. Main results suggest that intangible cultural heritage could be both protected and exploited through publishing. In this sense, the paper puts forward the concept of the "production" of books as cultural products based on intangible cultural heritage, i.e. on its exploitation in the context of publishing. Further, the paper implies methodological inconsistencies in statistical nomenclatures referring to creative and cultural industries. The research impetus of this paper may be summed up in the following short syntagm: cultural consumption (of the publishing cultural product) invigorates and broadens national culture and its cultural identity.

Keywords: words: Glagolitic script; creative industries; cultural product; statistical nomenclature; publishing; economic expedience (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.efos.unios.hr/repec/osi/eecytt/PDF/Econ ... row03/eecytt0330.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osi:eecytt:v:3:y:2014:p:321-334

Access Statistics for this article

More articles in Economy of eastern Croatia yesterday, today, tommorow from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC.
Bibliographic data for series maintained by Hrvoje Serdarusic, PhD ( this e-mail address is bad, please contact ).