ANALYSIS OF CONSUMERS’ LOCAL PURCHASING IN OSIJEK BARANYA COUNTY

Ivana Tonkovic Prazic (), Kristina Devcic () and Ivana Jergovic ()
Additional contact information
Ivana Tonkovic Prazic: Polytechnic Nikola Tesla in Gospic
Kristina Devcic: Polytechnic Nikola Tesla in Gospic
Ivana Jergovic: Strukovna skola Gospic

Economy of eastern Croatia yesterday, today, tommorow, 2014, vol. 3, 427-434

Abstract: The research is conducted using a survey in Osijek-BaranyaCounty. Buying locally produced products has become more important for producers in Osijek-BaranyaCounty since the beginning of the economic crisis. The knowledge on who buys locally produced products, why and for what reasons, might provide vital information for Slavonian producers. Successful product differentiation and finding optional marketing and promotional solutions require specialized knowledge on consumer’s preferences concerning locally produced products. The findings of this paper point to suitable marketing and promotional tools for different consumer segments based on preferences concerning locally produced products. The information collected is analysed using statistical methods.

Keywords: local purchasing; local producers; Osijek-Baranya County; marketing; statistical methods (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.efos.unios.hr/repec/osi/eecytt/PDF/Econ ... row03/eecytt0341.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osi:eecytt:v:3:y:2014:p:427-434

Access Statistics for this article

More articles in Economy of eastern Croatia yesterday, today, tommorow from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC.
Bibliographic data for series maintained by Hrvoje Serdarusic, PhD ( this e-mail address is bad, please contact ).