SIGNIFICANCE OF REPUTATION THROUGH THE PERSPECTIVE OF ASSET SPECIFICITY TRANSACTION COST THEORY

Edward Veckie () and Vlado Walter Veckie ()
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Edward Veckie: Unified Engineering.com Corp
Vlado Walter Veckie: Unified Engineering.com Corp

Economy of eastern Croatia yesterday, today, tommorow, 2015, vol. 4, 509-517

Abstract: The purpose of this paper is to examine the influence of reputation and Oliver Williamson’s conception of asset specificity as drivers for competitiveness. More specifically, this paper develops the idea of reputation as it relates to buyer/supplier relationships. A consideration of the costs associated with economic exchange can yield insights and help guide corporate strategy as to whether to acquire an asset, what to outsource or vertically integrate, where to situate a business, or whether to invest in a dedicated supplier. Reputation can affect business outcomes through the channel of asset specificity and can be analyzed through the lens of transaction costs.

Keywords: Reputation; asset specificity; transaction costs; competitive advantage; supplier relationships; business networks (search for similar items in EconPapers)
Date: 2015
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