IMPORTANCE OF ETHNICITY AND DIASPORAS AS ACCESS GATEWAYS TO BUSINESS EXPANSION

Edward Veckie () and Vlado Walter Veckie ()
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Edward Veckie: Unified Engineering.com Corp.
Vlado Walter Veckie: Unified Engineering.com Corp.

Economy of eastern Croatia yesterday, today, tommorow, 2015, vol. 4, 518-525

Abstract: The purpose of this paper is to examine the influence of leveraging ethnicities and diasporas in business development. More specifically, this paper develops the idea of ethnicity to facilitate expansion in both foreign and local ethnic markets and diaspora contributions to their home economies in both remittances and foreign direct investment. A consideration of ethnic marketing segmentation, company strategy abroad, governmental policy and cultural sensitivity is presented in relation to vying for new markets.

Keywords: Diaspora; ethnic marketing; liability of foreignness; investment; remittances (search for similar items in EconPapers)
Date: 2015
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