SOCIALLY RESPONSIBLE CONSUMER BEHAVIOUR

Andrijana Kos Kavran (), Ljerka Cerovic () and Adriana Jelusic ()
Additional contact information
Andrijana Kos Kavran: Polytechnic of Medimurje in Cakovec/Faculty of Economics Rijeka
Ljerka Cerovic: Faculty of Economics Rijeka
Adriana Jelusic: Faculty of tourism and hospitality management

Economy of eastern Croatia yesterday, today, tommorow, 2015, vol. 4, 703-712

Abstract: The purpose of this paper is to examine the concept of social responsibility and to contribute to understanding of socially responsible consumer behaviour, that is, to determine the connection between certain models of behaviour of socially responsible consumers and movement of their income. The paper uses existing knowledge in the field of consumer preferences and utility, altruism and responsibility of an individual towards society and community. Methodologically, the paper relies on the consumer behaviour measurement scales of other researchers and TPB theory of human behaviour. The paper defines three dimensions of consumer social responsibility, socially responsible investment, green products, and good consumers, deepening the understanding of consumers social responsibility as qualitative basis for further scientific research, confirming the main scientific hypothesis of paper, and rejects the research hypothesis about positive correlation between consumers income and their willingness to allocate income for products of socially responsible companies.

Keywords: consumer behaviour; social responsibility; altruism; measurement scales; income (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.efos.unios.hr/repec/osi/eecytt/PDF/Econ ... omorrow04/eecytt0470 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osi:eecytt:v:4:y:2015:p:703-712

Access Statistics for this article

More articles in Economy of eastern Croatia yesterday, today, tommorow from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC.
Bibliographic data for series maintained by Hrvoje Serdarusic, PhD ( this e-mail address is bad, please contact ).