THE EFFECTS OF THE ECONOMIC CRISIS ON BEVERAGE SALES IN CATERING FACILITIES

Branimir Markovic () and Domagoj Pavic ()
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Branimir Markovic: Faculty of Economics, Josip Juraj Strossmayer University of Osijek, Republic of Croatia
Domagoj Pavic: Vodovod-Osijek Ltd., Osijek, Republic of Croatia

Interdisciplinary Management Research, 2014, vol. 10, 633-643

Abstract: At the end of 2008 a period of long recession in Croatian economy began, which has lead to a deceleration in economic activities and the general economic situation has worsened. The crisis is reflected in all aspects of everyday life, and also in beverage consumption in catering facilities. In our paper we will research the scope in which the crisis has affected Croatian caterers, how they have adjusted the prices of their products and to what extent consumers have maintained the consumption. We will compare the total of declared sales, as well as the sales of beverages which fall into the category of consumption tax in the same period. In this way we will answer the main question of the paper – “Has the crisis affected outside-of-household beverage consumption habits of Croats?”

Keywords: crisis; beverage; catering industry; sales (search for similar items in EconPapers)
JEL-codes: L66 (search for similar items in EconPapers)
Date: 2014
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