The Evolution of the Sofa - TV in the New Digital Scenario

Giovanni Toletti () and Luca Turba ()
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Giovanni Toletti: Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Italy
Luca Turba: Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Italy

Interdisciplinary Management Research, 2009, vol. 5, 197-206

Abstract: The traditional television is now at a turning point because the introduction of digital technology has changed the competitive context: it has modified the bargain power of the traditional players by offering new opportunities to the new entrants and imposing new strategies to the existing ones. This paper, basing on 32 case studies and the census of Sat TV, DTT and IPTV offerings, aims at describing the current state of channel offerings, individualizing the principal players and identifying their strategies, thus allowing us to give a few predictions as to the possible future changes in the industry. The analysis will have a general applicability, as the considerations made are not particularly country-specific, although performed within the Italian context, one of the most advanced in the development of digital TV platforms.

Keywords: digital technology; competitive; strategies (search for similar items in EconPapers)
JEL-codes: D83 L15 L86 (search for similar items in EconPapers)
Date: 2009
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