ADVANTAGES OF ISTRIA REGARDING GOLF AS PART OF TOURIST PRODUCT

Zoran Jeremic
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Zoran Jeremic: Visoka poslovna skola Visnjan

Interdisciplinary Management Research, 2010, vol. 6, 111-121

Abstract: A long-term tourism development in Istria has to be based on comparative and other advantages which stem from available resources. The integration of golf in tourism development has to be considered according to the comparative advantages, since travels triggered off by golf encompass a large part of the emissive tourism markets and are growing constantly. It is especially the case with wealthier consumers because Istria can not compete on the world tourist market without offering them golf courses as the part of the tourist product. For better understanding of tourism development in Istria and emphasizing golf as an important element in the improvement of the Istrian tourist product, a further analysis of golf development in the surrounding will be necessary. This research is referring to the golf development in Slovenia and Italian provinces in the vicinity, in order to compare them and use them for developing golf as Istrian tourism product.

Keywords: tourism; destination; advantages; tourist product (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2010
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